Mike Bastin at UKFT

Mike Bastin, MA Fashion Marketing and Branding Course Leader, was invited as an expert panellist by the U.K Fashion and Textile Association’s (UKFT) recent “Doing Business in China” forum with a large number of U.K fashion industry representatives, in London.

UKFT brings together designers, manufacturers, agents and retailers to promote their businesses and the fashion industry throughout the UK and internationally.

In particular Mike spoke about the process and importance of registering both a trade and brand name in China and informed the audience of U.K fashion industry executives of the very different regional cultures across China and the need to adapt the fashion brand’s image accordingly. Here are some pictures taken at the event.

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