Mike Bastin featured in The Bangkok Post

bangpostMike Bastin, MA Fashion Marketing and Branding course leader, is delighted to have published very recently in the Bangkok Post, one of Asia’s most respected and widely read newspapers. In his paper Mike highlights the importance of country image as a powerful form of brand association and urges Thai fashion brands, in their efforts to go global, not to forget this and to leverage Thailand’s very positive image worldwide.

The article can be read [paywall] at http://www.bangkokpost.com/opinion/opinion/1202117/brands-should-go-global-with-local-flavour.

 

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