Mike Bastin, MA Fashion Marketing and Branding Course Leader at WSA, was once again invited to appear on international television recently (Thursday 28th April). This time Mike was invited by CCTV America which broadcasts live from Washington DC to contribute to a live discussion on the imminent UK referendum on EU membership. Mike also commented on the increasing number of Chinese entertainment and fashion brands penetrating U.K and EU markets.
Mike was also recently quoted in the Washington Post, explaining that Chinese consumer behaviour, and fashion brand buying behaviour in particular, might be changing and Chinese consumers may not be driven by gaining “face” as much as before. Here is a link: http://chinawatch.washingtonpost.com/2016/04/riding-on-emotions/