Mike Bastin’s China Trip: Chasing The Chinese Dream… The Emerging Chinese Fashion Industry

3dp_china3dp_map_flagMike Bastin, a graduate of Warwick University’s full-time MBA programme where he specialised in Strategic Brand Management and Fashion Marketing, WSA Senior Teaching Fellow and the MA Pathway Co-ordinator for Fashion Marketing and Branding, will soon set out on an exciting expedition covering most regions and many cities of mainland China.

Of course student recruitment is a major objective but it is only one objective. This trip aims to develop and cement ties with leading Chinese Universities and fashion colleges. His lectures will centre on the emergence of the Chinese Fashion Industry and Chinese Fashion Brands and also highlight the growing importance of the creative industries in China.

At a glance, here is his itinerary:

  • Harbin (North China): March 25th
  • Dalian (North East China): March 27th
  • Qingdao (East China): March 29th
  • Nanjing (Central-ish China): March 31st
  • Wuxi (Central-ish China): April 1st
  • Xiamen (South East China): April 2nd
  • Chengdu (South West China): April 7th
  • Chongqing (South West China):  April 9th
  • Beijing (North China): April 11th

Mike will send us brief updates and hopefully a few photos of events and developments at each of the cities above.

Come back soon to follow him around China…


E-Waste is Brought to Life

In a modern society that is increasingly keen to keep up with the latest technologies, a new problem has been created, that of E-Waste. This is the informal term used to describe the many discarded monitors, televisions, computers, mobile phones and the like, which are increasingly becoming an issue.

IMG_8134Over the past few weeks, students of the MA in Communication Design here at the Winchester School of Art have been engaged in a project to produce 3-D data visualisations on the topic of e-waste and the materials.

They focussed their work around sub-topics, including: Production & consumption, Resources & materials, Circuits of disposal and repair, Salvage, and Recycling. The resulting installations were designed to quickly and simply communicate complex information to a public audience unfamiliar with the topic, and were displayed at a public exhibition of post-graduate work on 9th March 2016.

The project itself, was led by James Branch who has recently published a journal article on the topic of communications media infrastructure — and launched by Jussi Parikka, Professor in Technological Culture & Aesthetics and author of; A Geology of Media and The Anthrobscene.

The photos below give some idea of the fascinating range of ways in which the initial brief was interpreted, providing useful ways to spread the word about this issue.

The Birth of a Logo

Studio 3015 is WSA’s own Graphic Design department. They are responsible for creating the prospectus and other materials that promote the school, and ensure that we have a consistent brand. In the last year the School has started to use a new, and engaging logo, and the Studio’s Creative Director, Jody Silsby, explained how it came about.

“We were always drawn to the Winchester School of Art library stamp placed on the title pages of our library books. Its unique composition and use of decorative diamonds presents an experimental symbol that still links to the school’s rich heritage. There is no other presence of this stamp within the school other than in the library books, so we felt it needed to be re-celebrated for its design.

The only information we could uncover about the stamp was that it was commissioned by Michael Sadler-Forster (Principal of Winchester School of Art 1988 – 1996) and was designed by June Fraser in the 1990’s.

The mark only exists as a stamp and was not present in any other format. For this reason we re-worked the logo by using a serif font called Larish by Radim Pesko, and we replaced the diamond shapes with circular symbols, which added a more contemporary tone to the visual language.

The concept behind our new school visual language was based on the theme of juxtaposition, we brought back a mark that connects to our heritage and juxtaposed this with contemporary colours, stock and imagery treatments.”

You can see the image below, and I think you can agree it is a striking and memorable way to represent the School.