Cathy – Digital Marketing Executive

Having graduated from the Global Media Management Programme at Winchester School of Art in 2015, former student Cathy Liu is now three months into her new role at 59 Global Ltd. This is an e-commerce company that hosts online stores on both eBay and Amazon. Based in Romsey, they sell a wide range of household and lifestyle products.

cathy-liuCathy’s role is that of a Digital Marketing Executive. About her job, she says, “I can harness the knowledge and analytical skills I learned from the Global Media Management Programme and use these to assist me in improving the company’s marketing campaign and help to build a new, vibrant website.”

As well as working on the website, Cathy is responsible for designing marketing campaigns and analysing the customer feedback and sales results to create reports for the management of the company.

The co-ordinator of Cathy’s Masters Course, Dr Dan Ashton, commented “’Global Media Management is designed to bring together the analytical and practical skills required to succeed in communications and media roles in international public communications. It’s fantastic to hear the successes of our alumni students and how the course’s strengths in digital media analysis and practice have helped Cathy pursue a career in digital marketing.”Cathy agrees that the skills she learned from her time on her advanced degree have proved invaluable and have given her what she required to start her career in such an impressive way.


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